AI Insights · Timothy · June 2023
Top 5 Apparel Apps on Android in Oceania - Q2 2023
Discover the performance trends of the top 5 apparel apps on Android in Oceania during Q2 2023, featuring data on downloads and active users.
The second quarter of 2023 saw some intriguing trends in the performance of top apparel apps on the Android platform in Oceania. Here’s a closer look at the weekly downloads and active user numbers for the top 5 applications: SHEIN-Shopping Online, Nike: Shoes, Apparel & Stories, LightInTheBox Online Shopping, UNIQLO AU, and CIDER - Clothing & Fashion.
SHEIN-Shopping Online exhibited a consistent upward trend in weekly downloads, starting at around 17.2K at the end of March and peaking at approximately 22.9K in late May. Weekly active users also showed a steady increase, growing from roughly 318K in late March to about 366K by the end of June.
Nike: Shoes, Apparel & Stories experienced fluctuations in weekly downloads, with a notable peak at around 7K in the last week of June. The app’s active user base saw a moderate rise from about 16.8K in late March to approximately 20.5K by the end of June.
LightInTheBox Online Shopping had a more variable download trend, starting at around 6K in late March and experiencing a slight dip to about 3.7K by the end of June. The active user count remained relatively stable, hovering around 18K throughout the quarter.
UNIQLO AU showed a steady increase in weekly downloads, peaking at approximately 4.6K in late May. Active users also saw an upward trend, rising from around 23.3K in late March to about 27.3K by the end of June.
CIDER - Clothing & Fashion saw fluctuations in weekly downloads, with a notable peak at around 2.8K in mid-June. Active users exhibited a gradual increase, growing from about 9.7K in late March to approximately 9.8K by the end of June.
This data, sourced from Sensor Tower, provides valuable insights into the performance of these top apparel apps in Oceania. For more detailed analysis and insights, visit Sensor Tower.
