Top 5 Apparel Apps on Android in New Zealand for Q2 2023

In the second quarter of 2023, the top 5 apparel applications on the Android platform in New Zealand exhibited diverse trends in weekly downloads and active users. Here’s a closer look at their performance:

SHEIN-Shopping Online maintained steady weekly downloads, peaking at 4.7K in late May. Active users saw a gentle rise, reaching around 60.2K in the same period, before slightly dipping towards the end of June.

Nike: Shoes, Apparel & Stories saw fluctuations in weekly downloads, with a notable peak of approximately 921 downloads in the final week of June. Active users showed a gradual increase, peaking at around 2.7K by the end of the quarter.

JD Sports experienced a rise in downloads mid-quarter, reaching about 514 downloads in mid-June. Active users remained relatively stable, hovering around the 2.5K mark with minor fluctuations.

Glassons displayed consistent weekly downloads, peaking at approximately 418 downloads in late April. However, there was a slight decline towards June, with downloads dropping to around 272.

CIDER - Clothing & Fashion showed a significant increase in downloads, peaking at 618 downloads in the last week of June. Active users followed a similar upward trend, ending the quarter at around 1.4K.

These insights come from Sensor Tower. For more detailed analytics and insights, visit Sensor Tower.