Top 5 Apparel Apps on Android in Norway - Q2 2023

During the second quarter of 2023, the top 5 apparel applications on the Android platform in Norway demonstrated varied performance in terms of downloads, active users, and revenue. Here’s a detailed look at each app's performance.

Zalando – online fashion store experienced a steady trend in weekly downloads, peaking at approximately 1.8K in mid-April and maintaining around 1.4K to 1.7K through the quarter. Weekly active users remained relatively stable, fluctuating between 41.5K and 45.8K, with a notable increase to 43.6K in the last week of June.

LightInTheBox Online Shopping showed a consistent increase in weekly downloads, reaching a high of 2.1K in mid-June. Active users also saw a positive trend, climbing from 5.1K at the end of March to 7.3K in mid-June before slightly tapering off to 6.6K by the end of June.

SHEIN-Shopping Online maintained a steady download rate, with weekly downloads ranging from 980 to 1.5K. The app also saw a consistent rise in active users, starting at 17.1K at the end of March and increasing to 19.7K by mid-June.

H&M - we love fashion had a notable spike in downloads in early June, peaking at 2.2K. Active users for the app showed stability, ranging from 33.1K to 35.4K throughout the quarter, with a slight increase observed in the last week of June.

NA-KD - Shop Fashion Online experienced fluctuations in weekly downloads, with a high of 1.1K in mid-April and a low of 429 in mid-June. The app's active users increased from 2.5K at the end of March to 3.6K in early June, before slightly declining to 3.3K by the end of June.

For more detailed insights and data on these and other apps, visit Sensor Tower.