Top 5 Apparel Apps on Android in Netherlands Q2 2023

Throughout the second quarter of 2023, the top 5 apparel applications on the Android platform in the Netherlands demonstrated varied performance in terms of weekly downloads and active users. Here's a closer look at their trends.

SHEIN-Shopping Online saw a significant increase in weekly downloads, starting at around 19.4K in late March and peaking at approximately 31.4K by mid-June. This growth was mirrored in the app's weekly active users, which rose from roughly 445K at the end of March to a high of about 591K in early June, before slightly declining to 564K by the end of the quarter.

Zalando – online fashion store's weekly downloads showed steady growth, beginning at 5.2K in late March and reaching around 8.8K by mid-June. Active users for the app, however, experienced some fluctuations, starting at 146K, peaking at around 160K in early May, and ending the quarter at approximately 144K.

C&A Fashion Online Shop exhibited a mixed performance. Weekly downloads peaked at about 9.2K in late May but then dropped to around 3K by the end of June. The number of active users followed a similar pattern, peaking at approximately 26K in late May and decreasing to about 18K by the end of the quarter.

ABOUT YOU Online Fashion Shop had a relatively stable number of weekly downloads, fluctuating around the 4K to 8K range throughout the quarter. The app's active users saw minor fluctuations, starting at around 41K in late March and ending at approximately 35K by the end of June.

Lastly, LightInTheBox Online Shopping experienced consistent weekly downloads, starting at about 5.4K in late March and decreasing to around 3.2K by the end of June. Active users for the app remained relatively stable, hovering around the 20K mark throughout the quarter.

This data, provided by Sensor Tower, offers a snapshot of the performance trends of these top apparel apps in the Netherlands. For more detailed insights and analysis, visit Sensor Tower.