Top 5 Apparel Apps on Android in Nigeria for Q2 2023

In Q2 2023, the top five apparel apps on the Android platform in Nigeria demonstrated diverse trends in downloads and active users. The data, sourced from Sensor Tower, provides a comprehensive overview of their performance.

SHEIN-Shopping Online saw a notable increase in weekly downloads, starting from approximately 3.3K in late March and reaching a peak of around 7.6K by mid-June. The app's weekly active users also followed an upward trajectory, growing from roughly 37.1K at the end of March to about 50.2K by the end of June.

Lyst: Shop Fashion Brands experienced fluctuations in downloads throughout the quarter. The downloads dipped to approximately 2.0K in early June but surged to around 4.3K by the end of the month. Active user numbers increased from about 7.3K in late March to approximately 12.4K by the end of June, showing a consistent growth pattern.

FARFETCH - Shop Luxury Fashion had a varied trend in weekly downloads, starting at around 539 in late March and peaking at about 1.5K in mid-May. However, the downloads declined to approximately 903 by the end of June. Weekly active users followed a similar pattern, increasing from about 1.3K at the end of March to roughly 2.4K in mid-May before dropping to around 1.8K by the end of June.

ASOS showed a steady performance in weekly downloads, averaging around 600 to 900 downloads throughout the quarter. The active user base remained relatively stable, with numbers fluctuating between approximately 7.3K and 8.1K.

Zara had a consistent download trend, starting at around 592 in late March and reaching approximately 688 by mid-June. The app's active users showed minor fluctuations, maintaining a range between roughly 4.3K and 4.9K throughout the quarter.

For more detailed insights and data, visit Sensor Tower.