Top 5 Apparel Apps on Android in Latin America in Q2 2023

In Q2 2023, the top 5 apparel apps on the Android platform in Latin America showed varied performance trends in terms of downloads and active users. Here’s a closer look at the weekly data for each app:

SHEIN-Shopping Online demonstrated strong weekly downloads, with a notable increase from approximately 1.4M in late March to nearly 1.9M by the end of June. The app also saw an impressive rise in weekly active users, starting at around 21M and peaking at over 26M in late May.

adidas: Shop Shoes & Clothing experienced steady growth in downloads throughout the quarter. Weekly downloads increased from around 74K in late March to approximately 145K by the end of June. The app's active users also grew consistently, from about 1.1M to nearly 1.3M during the same period.

Nike: Shoes, Apparel & Stories showed a stable download trend, beginning at roughly 56K in late March and reaching about 68K by the end of June. Weekly active users for the app remained relatively steady, fluctuating between approximately 377K and 410K.

C&A Pay saw a fluctuating download pattern, peaking at about 65K in early May before dropping to around 34K by the end of June. The app's active users exhibited similar variability, starting at around 420K in late March and ending at approximately 448K at the close of the quarter.

LightInTheBox Online Shopping experienced a mixed download trend, with numbers ranging from about 26K to 55K throughout the quarter. The app’s active users showed a slight increase, starting at roughly 87K in late March and maintaining around 69K by the end of June.

These insights are based on data from Sensor Tower. For more detailed information and additional insights, visit Sensor Tower.