AI Insights · Timothy · July 2023
Top 5 Apparel Apps on Android in Kenya - Q2 2023
A detailed look at the performance of the top 5 apparel applications on the Android platform in Kenya during Q2 2023, based on data from Sensor Tower.
The second quarter of 2023 saw significant activity in the apparel app market on the Android platform in Kenya. Here’s a breakdown of the performance of the top 5 apps in this category, based on data from Sensor Tower.
SHEIN-Shopping Online experienced a notable upward trend in weekly downloads, starting with 2.3K in late March and peaking at 6K in the week of June 19. Weekly active users also showed a positive trend, increasing from 26.8K at the beginning of the quarter to 34.6K by the end of June.
Zara saw a more fluctuating download pattern. The app started the quarter with 1.8K downloads, dipping to a low of 565 in late May, before rebounding to 2K by the end of June. Weekly active users for Zara increased steadily, rising from 6.9K at the start of the quarter to nearly 9K by the end of June.
Fashion Nova had a relatively stable quarter with weekly downloads ranging from 500 to 1.1K. The app saw a significant spike in downloads in the last week of June, reaching 1.9K. Active user numbers were consistent, maintaining around 7K to 9K throughout the quarter.
Bellewholesale-Fashion Store had a varied performance with downloads starting at 1.3K in late March and dropping to around 400 in late May. However, there was a noticeable uptick in the last week of June, with downloads reaching 1.2K. Active users showed minor fluctuations, remaining close to 1.5K for most of the quarter.
CIDER - Clothing & Fashion showed a steady increase in weekly downloads, starting with 310 in late March and hitting 1.7K by the end of June. Weekly active users also grew from 1.8K to 3.5K over the same period, indicating a growing user base.
For more detailed insights and data, visit Sensor Tower.
