Top 5 Apparel Apps on Android in Italy for Q2 2023

In Q2 2023, the top 5 apparel apps on Android in Italy exhibited diverse trends in downloads and active user metrics. Here’s a closer look at their performance based on data from Sensor Tower.

SHEIN-Shopping Online displayed fluctuating weekly downloads, peaking at approximately 63.6K during the first week of April and bottoming out at around 43.6K in early May. Active users generally increased, starting at 2.9M in late March and reaching a high of 4.1M by mid-May before a slight dip to 3.7M by the end of June.

Zalando – online fashion store saw relatively stable weekly downloads, hovering between 22.6K and 30K throughout the quarter. Active users showed a downward trend overall, starting at 711K in late March, dipping to 639K by the end of May, and rebounding slightly to 675K by the end of June.

LightInTheBox Online Shopping experienced a decline in weekly downloads, starting at nearly 20K in late March and dropping to around 11.3K by the end of June. Despite this, active users remained relatively stable, fluctuating between 64.3K and 70.3K throughout the quarter.

Nike: Shoes, Apparel & Stories had a varied performance in weekly downloads, peaking at 16.6K in mid-April and dipping to about 11.1K in early June. Active users showed a slight downward trend from 168K in late March to 159K in early June, with a modest recovery to 175K by the end of the quarter.

Zara exhibited a mixed trend in weekly downloads, starting at 10.6K in late March, dropping to 7.8K by the end of June. Active users saw fluctuations, beginning at 154K in late March, peaking at nearly 190K in mid-June, and settling at 164K by the end of the quarter.

These insights are derived from Sensor Tower data, offering a comprehensive view of the performance of these top apparel apps in Italy. For more detailed analytics and trends, visit Sensor Tower.