Top 5 Apparel Apps on Android in Hungary, Q2 2023

In Q2 2023, the top 5 apparel apps on the Android platform in Hungary exhibited diverse trends in downloads and active users. Here’s a closer look at their performance according to Sensor Tower data.

SHEIN-Shopping Online experienced a steady increase in downloads, peaking at around 28K in the week of May 8. Weekly active users also rose from approximately 157K at the end of March to a high of about 228K in mid-June before slightly declining to 198K by the end of June.

Reserved saw a fluctuating download trend, with a notable dip to 3.5K in the final week of June. Weekly active users increased from around 20K at the end of March to a peak of 27K during the week of June 19, ending the quarter at approximately 23K.

Zalando – online fashion store maintained a consistent download rate, with figures ranging from 3.5K to 6K throughout the quarter. Weekly active users remained relatively stable, averaging around 115K to 117K, with a slight uptick towards the end of June.

ABOUT YOU Online Fashion Shop had moderate download numbers, peaking at 5.5K in the last week of June. However, weekly active users showed a gradual decline from approximately 57K at the end of March to 41K by the end of June.

ABOUT YOU Outlet demonstrated a significant rise in downloads, starting from just 2 in mid-May to a peak of around 10.6K in the first week of June. The app also saw an increase in weekly active users, growing from 2.5K in late May to approximately 18.2K by the end of June.

These insights from Sensor Tower highlight the dynamic nature of the apparel app market in Hungary. For more detailed analytics and trends, visit Sensor Tower.