Top 5 Apparel Apps on Android in Guatemala Q2 2023

In Q2 2023, the top five apparel apps on the Android platform in Guatemala demonstrated diverse performance in terms of downloads and active users. Here’s a closer look at the key metrics:

SHEIN-Shopping Online consistently performed well throughout the quarter. Weekly downloads exhibited a steady increase, starting from around 9.7K at the end of March and peaking at approximately 17.2K by the end of June. Active users also showed a positive trend, growing from 175.5K in late March to 221.4K in the last week of June.

Zara had a more modest performance in terms of downloads and active users. Weekly downloads fluctuated, starting at 714 in late March and reaching a high of 1.6K in mid-June, before settling at 1.2K by the end of the quarter. Active users saw a gradual increase from 4.4K at the beginning of the period to 5.4K by the end of June.

PatPat - Kids & Baby Clothing experienced a steady rise in downloads, beginning with 630 in the last week of March and reaching a peak of 994 in mid-June. The number of active users saw some fluctuations but ended on a higher note, moving from 3.1K in late March to 3.3K by the end of June.

New Era Cap showed consistent growth in downloads and active users. Weekly downloads grew from 287 in late March to a peak of 1.0K in mid-June, before slightly dropping to 958 in the last week of June. Active users increased from 847 at the start of the quarter to 2.7K by the end of June.

BERSHKA: Fashion & trends also demonstrated positive trends. Downloads increased from 462 in late March, peaking at 842 in mid-June, and settling at 724 by the end of the quarter. Active users rose from 3.5K in late March to 3.9K by the end of June.

These insights are based on data from Sensor Tower. For more detailed analytics and insights, visit Sensor Tower's platform.