AI Insights · Timothy · July 2023
Top 5 Apparel Apps on Android in France: Q2 2023 Performance
Explore the performance of the top 5 apparel apps on Android in France during Q2 2023, including downloads, active users, and revenue trends.
The second quarter of 2023 showcased some interesting trends among the top apparel apps on the Android platform in France. Here’s a detailed look at the performance of the top 5 apps: SHEIN-Shopping Online, Zalando – online fashion store, LightInTheBox Online Shopping, Nike: Shoes, Apparel & Stories, and H&M - we love fashion.
SHEIN-Shopping Online saw a significant rise in weekly downloads, starting at around 70K in late March and peaking at approximately 153K in mid-June. The weekly active users also followed an upward trajectory, increasing from 1.17M in late March to around 1.4M by the end of June.
Zalando – online fashion store had a steady growth in weekly downloads, moving from 19K in late March to nearly 30K by the end of June. The active users fluctuated, starting at approximately 407K in late March, dipping to around 339K in mid-June, and then rising again to about 441K by the end of the month.
For LightInTheBox Online Shopping, weekly downloads showed a gradual decline, starting at 18.7K in late March and falling to about 10.7K by the end of June. The active users displayed a similar trend, decreasing from around 65K in late March to approximately 61K by the end of June.
Nike: Shoes, Apparel & Stories experienced relatively stable weekly downloads, hovering around the 14K to 15K mark throughout the quarter. The active users saw a slight dip from approximately 150K in late March to around 143K in mid-June, before rising again to about 157K by the end of June.
Lastly, H&M - we love fashion showed variability in weekly downloads, starting at around 8K in late March and peaking at nearly 14K by the end of June. The active users followed a similar pattern, starting at approximately 197K in late March and reaching around 216K by the end of June.
The data presented here is sourced from Sensor Tower, where more in-depth insights can be found. These trends reflect the dynamic nature of user engagement and popularity among the top apparel apps on the Android platform in France during Q2 2023.
