Top 5 Apparel Apps on Android in Europe Q2 2023

In Q2 2023, the top 5 apparel apps on the Android platform in Europe showed varied performance in terms of weekly downloads and active user trends. The data, sourced from Sensor Tower, reveals interesting insights into the popularity and user engagement of these apps.

SHEIN-Shopping Online experienced a notable increase in weekly downloads, peaking at approximately 936K in mid-June. The app also maintained a strong weekly active user base, starting at around 10.4M at the end of March and reaching approximately 13.3M by the end of June.

Zalando – online fashion store saw a steady growth in weekly downloads, culminating at around 216K in the week of June 19. However, its weekly active users showed a slight fluctuation, beginning at around 4M and ending at approximately 3.8M by the last week of June.

Trendyol - Online Alışveriş had a consistent download rate throughout the quarter, with a slight dip towards the end, from around 194K in March to approximately 139K in the final week of June. The app's weekly active users also saw a decrease, from about 18.6M in early April to around 17.5M by the end of June.

LightInTheBox Online Shopping maintained a stable download rate, hovering around 130K per week in the initial weeks and gradually decreasing to approximately 93K by the end of June. The weekly active users remained relatively steady, starting at around 467K and slightly decreasing to about 459K by the end of the quarter.

Nike: Shoes, Apparel & Stories experienced fluctuations in weekly downloads, peaking at approximately 145K in mid-April and settling at around 118K by the last week of June. The app's weekly active users saw a minor decline, starting at about 975K and ending at approximately 996K by the end of the quarter.

These insights highlight the varying trends in user engagement and downloads among the top apparel apps on the Android platform in Europe. For more detailed analytics and insights, visit Sensor Tower.