AI Insights · Timothy · July 2023
Top 5 Apparel Apps Performance on Android in Spain, Q2 2023
In Q2 2023, Spain's top apparel apps on Android showcased varying trends in weekly downloads and active users, with some apps experiencing significant growth.
The second quarter of 2023 saw notable performance trends for the top 5 apparel applications on the Android platform in Spain. Data from Sensor Tower reveals intriguing insights into weekly downloads and active user metrics.
SHEIN-Shopping Online exhibited a remarkable increase in weekly downloads, starting from 66K in late March and peaking at approximately 140K in mid-June. Active users also showed a strong upward trend, reaching over 2.2M in early June before slightly declining to around 2.1M by the end of the quarter.
Zalando – online fashion store experienced a steady rise in weekly downloads, beginning at 18.8K in late March and hitting a high of 36.7K in early June. Active users fluctuated but generally maintained a stable count, closing the quarter at around 344K.
Zara saw consistent weekly download numbers, with a significant spike to 31.7K in mid-June. Active users followed a similar pattern, peaking at 226K in mid-June before settling at approximately 193K by the end of June.
Nike: Shoes, Apparel & Stories maintained a relatively stable download rate, with numbers ranging from 10K to 15K throughout the quarter. Active users showed a slight increase, ending the quarter at around 94K.
LightInTheBox Online Shopping experienced fluctuating weekly downloads, peaking at around 14K in early May and then dropping to 7K by the end of June. Active users displayed a similar trend, with numbers peaking at nearly 50K in mid-June before declining to approximately 43K.
For more detailed insights and trends, visit Sensor Tower.
