Top 5 Apparel Apps on Android in Colombia Q2 2023

In Q2 2023, the top 5 apparel apps on the Android platform in Colombia showcased diverse performance metrics. Here’s a detailed look at their weekly downloads and active user trends, based on Sensor Tower data.

SHEIN-Shopping Online saw significant engagement throughout the quarter. Weekly downloads peaked at 33.7K in the last week of June, up from 21.5K in late March. Active users also showed a positive trend, starting at 962K at the end of March and reaching approximately 1.15M by the end of June.

adidas: Shop Shoes & Clothing experienced fluctuations in weekly downloads, with a notable dip to 2K in mid-May but recovering to around 11K by the end of June. Active users varied as well, peaking at 264K in late May before settling at 239K in the final week of June.

Lyst: Shop Fashion Brands maintained a steady download rate, with numbers hovering around 1K weekly, although there was a low of 447 in mid-June. Active users fluctuated slightly, ranging from around 3.7K to 4.1K, with a noticeable drop to 3.5K in mid-June but recovering towards the end of the quarter.

Zara had a relatively stable download rate, averaging around 800 weekly downloads, with a spike to 1.27K in mid-June. Active users also remained consistent, averaging around 10K with a peak of 11.2K in mid-June.

LightInTheBox Online Shopping displayed varied performance, with weekly downloads ranging from 270 to 1.18K. Active users showed some volatility, starting at 2K in late March, peaking at 2.6K in late May, and ending at approximately 1.6K by the end of June.

These insights highlight the dynamic nature of the apparel app market in Colombia. For more detailed analytics and insights, visit Sensor Tower.