AI Insights · Timothy · July 2023
Top 5 Apparel Apps on Android in Central America Q2 2023
Discover the performance of the leading apparel apps in Central America for Q2 2023, including download rates, active user trends, and more.
The second quarter of 2023 saw notable performances from the top 5 apparel apps on Android in Central America. Here’s a closer look at the trends in weekly downloads and active users for each app, based on data from Sensor Tower.
SHEIN-Shopping Online from Roadget Business PTE. LTD. experienced consistent growth in weekly downloads, starting at approximately 366K in late March and peaking at around 732K in late May. Active users increased steadily from 3.96M to 5.18M throughout the quarter.
Nike: Shoes, Apparel & Stories saw its downloads fluctuate between 55K and 80K, with a peak in late May. Active users remained relatively stable, hovering around the 377K to 410K range, showing minor variances week over week.
adidas: Shop Shoes & Clothing showed a moderate increase in downloads, starting at about 18K in late March and peaking at 51K in early May. Active users saw a slight rise, from 230K to approximately 270K by the end of June.
FARFETCH - Shop Luxury Fashion had a more varied download trend, starting at around 10K and fluctuating throughout the quarter, peaking at 14K in early June. Active users increased from 27K to 35K, with some fluctuations in between.
Zara maintained a steady download rate, starting at around 9K in late March and peaking at 14K in mid-June. Active users exhibited a slight increase from 74K to 81K over the quarter.
For more detailed insights and data, please visit Sensor Tower.
