Top 5 Apparel Apps on Android in Brazil Q2 2023

The second quarter of 2023 showcased intriguing performance metrics for the top 5 apparel apps on the Android platform in Brazil. Let's dive into their weekly downloads, active users, and revenue trends, with data sourced from Sensor Tower.

SHEIN-Shopping Online maintained a strong presence with downloads ranging from approximately 713K to over 1M per week. The highest download rate was observed in the week of May 15, reaching around 1.1M. Active users saw a peak of roughly 15.4M in late May, before slightly declining to around 14.1M by the end of June.

C&A Pay experienced moderate download fluctuations, starting the quarter with approximately 39K downloads and peaking at around 65K in early May. Active users increased steadily, reaching over 515K in mid-June before slightly dropping to about 448K by the end of the quarter.

adidas: Shop Shoes & Clothing had a steady increase in downloads, starting at roughly 13K in mid-April and peaking at about 43K by the end of June. Active users showed a consistent upward trend, rising from around 150K at the beginning of the quarter to about 186K by its end.

LightInTheBox Online Shopping saw varying download numbers, with a notable peak of around 21K in late May. Active users also fluctuated, with a high of approximately 32.5K in late May, before stabilizing around 19.5K by the end of June.

CIDER - Clothing & Fashion showed significant growth in downloads, starting at about 5.7K in late March and reaching around 24.5K by mid-June. The app's active users followed a similar trend, increasing from roughly 13.8K to nearly 48.9K during the same period.

For more detailed insights and data, visit Sensor Tower.