AI Insights · Timothy · July 2023
Top 5 Apparel Apps on Android in Bulgaria in Q2 2023
Discover the performance of the top 5 apparel apps on Android in Bulgaria for Q2 2023, including trends in downloads and active users.
In Q2 2023, the top 5 apparel apps on the Android platform in Bulgaria showcased notable trends in downloads and active users. Here's an overview of their performance data, sourced from Sensor Tower.
SHEIN-Shopping Online saw a significant increase in weekly downloads, starting with around 5.9K at the end of March and peaking at approximately 13.2K by the end of June. The app's weekly active users also showed a positive trend, rising from 55.8K to nearly 89.5K over the quarter.
MODIVO - Fashion store online experienced a steady number of weekly downloads in the first half of the quarter, averaging around 5.8K. However, a noticeable decline was observed in June, with downloads dropping to around 2.2K. Weekly active users followed a similar pattern, decreasing from approximately 16.7K at the start of the quarter to 12.2K by the end of June.
ABOUT YOU Online Fashion Shop had a varied performance in weekly downloads, starting strong with 6.8K in late March and fluctuating around 4.5K towards the end of June. The app's weekly active users declined steadily from 83.3K to about 57.8K throughout the quarter.
H&M - we love fashion maintained a relatively stable performance in weekly downloads, with numbers hovering around 1.2K. Weekly active users showed consistent engagement, ranging from 32K to 34K over the quarter.
Nike: Shoes, Apparel & Stories observed a downward trend in weekly downloads, starting at 1.6K and tapering off to around 800 by the end of June. Similarly, weekly active users decreased from approximately 7.7K to 6.8K during the same period.
These insights provide a snapshot of the competitive landscape in the apparel app market in Bulgaria for Q2 2023. For more detailed analytics and trends, visit Sensor Tower.
