Top 5 Apparel Apps on Android in Belgium Q2 2023

The second quarter of 2023 saw notable trends for the top 5 apparel apps on Android in Belgium. Data from Sensor Tower reveals interesting patterns in weekly downloads, active users, and revenue for these apps, providing valuable insights for industry watchers.

SHEIN-Shopping Online experienced a steady increase in weekly downloads, starting from around 12.6K in late March and peaking at 20K by mid-June. The app also maintained high weekly active users, growing from 118.6K to a peak of 159K in early June before slightly declining to 151.8K by the end of the quarter.

Zalando – online fashion store showed a gradual rise in weekly downloads, beginning at 5.3K and reaching a high of approximately 9.6K in mid-June. Weekly active users for the app fluctuated, peaking at 202.8K in early June and ending the quarter at 181.4K.

LightInTheBox Online Shopping had a more modest performance in terms of downloads, starting at 4.1K and ending at 2.8K. Active user numbers remained relatively stable throughout the quarter, hovering around 15K to 17K.

H&M - we love fashion saw consistent weekly downloads, ranging from 2.3K to 3.2K. The app's weekly active users showed a slight upward trend, starting at 74.6K and finishing at 80.7K by the end of June.

Nike: Shoes, Apparel & Stories maintained stable weekly downloads between 2K and 2.7K. Active users for Nike also remained consistent, with numbers fluctuating around 22K to 24K throughout the quarter.

For a deeper dive into these insights and more, visit Sensor Tower.