Top 5 Apparel Apps on Android in Australia - Q2 2023

During the second quarter of 2023, the top 5 apparel applications on Android in Australia showcased varied performance trends in terms of weekly downloads and active users. Here is a detailed look at how these apps fared.

SHEIN-Shopping Online saw a consistent increase in weekly downloads, starting at around 13K at the end of March and peaking at approximately 18.4K by late June. The app’s active user base also grew steadily, beginning at 261K in late March and reaching about 310K by the end of June.

Nike: Shoes, Apparel & Stories experienced fluctuations in weekly downloads, with a notable rise from 3.6K in late March to 6.1K in the last week of June. Active users showed a slight upward trend, increasing from 14.6K to about 17.8K over the quarter.

LightInTheBox Online Shopping had relatively stable weekly downloads, hovering around 3.4K to 4.4K throughout the quarter. Active users remained steady as well, with minor fluctuations, ending at around 14.9K in the last week of June.

UNIQLO AU demonstrated a significant increase in weekly downloads, starting at 3.3K in late March and peaking at 4.6K by the end of May. Active users showed consistent growth, starting at 23.3K and reaching 27.2K by the end of June.

H&M - we love fashion had varied weekly downloads, with a peak of 2.6K in the week of May 22. Active users saw a rise from 43.5K in late March to about 48.5K in late May, with some fluctuations in the following weeks.

These insights are based on data from Sensor Tower. For more detailed analysis and trends, visit Sensor Tower.