Top 5 Apparel Apps on Android in Africa, Q2 2023

During the second quarter of 2023, the top five apparel applications on the Android platform in Africa displayed diverse performance trends. This data, sourced from Sensor Tower, provides a detailed look into the weekly downloads and active users of these apps. For more insights, visit Sensor Tower.

SHEIN-Shopping Online experienced a significant increase in weekly downloads, starting from around 75K at the end of March and peaking at approximately 342K by the week of June 19. The app also saw a steady rise in weekly active users, growing from roughly 989K to 1.27M over the same period.

DeFacto - Clothing & Shopping had a fluctuating download trend, beginning with about 117K downloads in late March and dropping to around 12.7K by the end of June. However, its active user base showed more stability, with numbers ranging from 165K to 137K throughout the quarter.

adidas: Shop Shoes & Clothing maintained a relatively stable download rate, starting at 35.6K in late March and ending at about 18.5K by the end of June. The weekly active users for adidas remained consistent, hovering around 63K to 80K during the quarter.

Zara saw a modest download performance, beginning at roughly 13K in late March and ending at around 9.9K by the end of June. The active user count for Zara remained fairly stable, ranging from about 104K to 99.7K during the quarter.

Nike: Shoes, Apparel & Stories had the lowest download rates among the top five, starting at 9.7K in late March and closing the quarter at around 8.4K. Its active user base saw minor fluctuations, with numbers ranging from 27.4K to 27.4K throughout the period.

The performance of these top apparel apps on the Android platform in Africa during Q2 2023 highlights varying trends in user engagement and download rates. For a more comprehensive analysis, visit Sensor Tower.