Top 5 Utilities Applications in New Zealand - Q1 2023

In Q1 2023, the top 5 utilities applications in New Zealand demonstrated diverse performance trends across weekly downloads and active users. Let's delve into the specifics for each app:

Google saw a fluctuating trend in weekly downloads, starting with about 5.7K in late December and experiencing a slight decline to around 4.4K in early January. Downloads hovered between 4.2K and 5.4K for the rest of the quarter. Active users remained relatively stable, starting at 1.09M in late December and ending at approximately 1.08M by the end of March.

Google Chrome experienced consistent weekly downloads, beginning at 4.1K in late December and maintaining figures around 4K to 4.4K throughout the quarter. The active user base showed minor fluctuations, starting at 1.62M in late December and ending at roughly 1.59M by the end of March.

Microsoft Edge: AI Browser had notable spikes in weekly downloads, with a significant peak of about 12.5K in mid-February. The active user count saw a steady increase from approximately 43.5K in late December to around 58.5K by the end of March.

My One NZ observed a consistent download pattern, starting at 4.5K in late December and experiencing a notable peak of about 6.8K in the last week of March. Active users remained stable, starting at 42.4K in late December and ending at approximately 47.8K by the end of March.

Spark NZ maintained a steady download rate, beginning at 3.6K in late December and maintaining between 3.3K to 4.3K throughout the quarter. Active users showed a gradual increase, starting at 20.9K in late December and reaching around 22.1K by the end of March.

These insights are based on data from Sensor Tower, where you can find more detailed analytics and trends for these applications.