Top 5 Shopping Apps in South Africa: Q1 2023 Performance Review

In the first quarter of 2023, the top 5 shopping apps in South Africa exhibited notable trends in terms of weekly downloads and active users. Here, we break down the performance of these apps: SHEIN - Shopping Online, Takealot - Mobile Shopping App, Alibaba.com, Checkers Sixty60, and Pick n Pay asap!.

SHEIN - Shopping Online saw a consistent increase in weekly downloads, peaking at approximately 78.5K in early March before declining to around 34.9K by the end of the month. Active users also showed growth, reaching a high of 657.4K in early March and ending the quarter at about 649.6K.

Takealot - Mobile Shopping App maintained a stable download rate throughout the quarter, with a slight increase from 27.2K in late December to around 34.8K in mid-March. Active users fluctuated, peaking at 607.6K in early January and then stabilizing around 546.4K by the end of March.

Alibaba.com experienced a significant rise in downloads, starting at 21.2K in late December and reaching a high of 42.2K in mid-March. Active users followed a similar trend, increasing from 429.9K in late December to a peak of 511.2K in mid-March.

Checkers Sixty60 showed a steady growth in downloads, starting at 19.2K in late December and peaking at 30.4K in mid-March. Active users mirrored this trend, growing from 275.9K in late December to 296.9K by mid-March, before slightly declining to 286.5K by the end of the quarter.

Pick n Pay asap! exhibited fluctuating download numbers, starting at 17.2K in late December, peaking at 26.6K in mid-March, and ending the quarter at 16.6K. Active users increased from 62.8K in late December to a peak of 71.1K in mid-March, before dropping to 59.2K by the end of March.

For more detailed insights into the performance of these and other apps, visit Sensor Tower.