Top 5 Shopping Apps in Tunisia Q1 2023: Performance Insights

In the first quarter of 2023, the top 5 shopping apps in Tunisia showcased varying trends in weekly downloads, revenue, and active users. Here’s a closer look at their performance:

Alibaba.com saw a steady increase in weekly downloads, peaking at approximately 19.5K in mid-March. The app's active users also demonstrated a consistent upward trend, starting at 268K at the beginning of the quarter and reaching nearly 300K by mid-March before stabilizing around 286K towards the end of the quarter.

Magasins Aziza experienced a significant spike in downloads in late January, with a peak of over 94K downloads. However, the numbers dropped sharply afterward, stabilizing around 1K weekly downloads by the end of March.

Jumia Online Shopping maintained a consistent download rate throughout the quarter, with weekly downloads ranging between 10K and 14K. Active users showed a slight fluctuation, beginning at 143K and ending the quarter at about 135K.

AliExpress - Shopping App witnessed a substantial increase in weekly downloads in March, peaking at 26.9K. Active users mirrored this trend, reaching a peak of 78K in mid-March before settling at around 61K by the end of the month.

SHEIN - Shopping Online showed a gradual increase in weekly downloads throughout Q1, culminating in nearly 5K downloads by the end of March. Active users also trended upwards, starting at 37K and ending the quarter at approximately 43K.

These insights are based on data from Sensor Tower. For more detailed analytics and trends, check out Sensor Tower's comprehensive reports.