AI Insights · Timothy · April 2023
Top 5 Shopping Apps Performance in South America Q1 2023
In Q1 2023, the top 5 shopping apps in South America showed varied performance trends in terms of downloads and active users, with some apps seeing significant growth.
In the first quarter of 2023, the top 5 shopping apps in South America exhibited diverse performance patterns on both iOS and Android platforms. Here's a detailed look at their weekly downloads and active user trends.
SHEIN - Shopping Online consistently maintained high weekly download numbers throughout Q1 2023. Starting at around 1M downloads in late December, it peaked at about 1.27M in the week of March 20. Active users also remained strong, starting at 18.3M in late December and reaching around 21.1M in early March.
Shopee Brasil - Frete Zero experienced fluctuations in weekly downloads, ranging from a low of approximately 646K to a high of around 836K. Active user numbers were robust, beginning at 24.3M and peaking at 26.4M in late January.
Mercado Libre: Compras Online saw a steady decline in weekly downloads, starting at around 618K and ending at about 599K. Despite this, active users remained relatively stable, fluctuating around the 31M mark.
AliExpress - Shopping App showed a significant increase in downloads during the quarter, with a notable peak at approximately 1.36M in mid-March. Active users also saw a rise, starting at 13M and reaching around 18M by mid-March.
Amazon Shopping maintained a consistent performance in terms of weekly downloads, with numbers fluctuating between 252K and 528K. Active users started at 7M and peaked at around 7.7M in mid-March. Weekly revenue showed a gradual increase, peaking at approximately $339 in early March.
This data, sourced from Sensor Tower, highlights the dynamic nature of the shopping app market in South America. For more detailed insights, visit Sensor Tower.