AI Insights · Timothy · April 2023
Top 5 Shopping Apps in Russia Q1 2023 Performance
Explore the performance of the top 5 shopping apps in Russia during the first quarter of 2023, including download and active user trends.
In the first quarter of 2023, the top five shopping apps in Russia saw notable trends in downloads and active users. Data from Sensor Tower provides an insightful overview of their performance.
WILDBERRIES experienced significant fluctuations in weekly downloads, peaking at approximately 780K in the week of February 20. Active users showed a steady increase, reaching around 41.5M by early March, before stabilizing at about 40.5M by the end of the quarter.
Озон: онлайн интернет-магазин saw a consistent rise in downloads, with a high of around 481K in mid-February. Active users initially decreased to about 27.1M in mid-January but recovered to approximately 28.7M by the end of March.
Пятёрочка — карта скидок had a strong start with about 620K downloads in late December, followed by fluctuations and a peak of around 450K in late February. Active users increased steadily, reaching about 5.7M by the end of March.
AliExpress: Интернет-магазин showed varying download numbers, peaking at approximately 305K in early January. Active users saw a slight decline from around 20.2M in early January to about 18.3M by the end of March.
Яндекс Маркет: магазин онлайн had relatively stable download numbers, with a peak of about 201K in late January. Active users experienced a gradual increase, reaching around 13.3M by the end of February before stabilizing at approximately 12.4M by the end of March.
These insights are based on data from Sensor Tower, where more detailed analytics and trends can be explored.
