AI Insights · Timothy · April 2023
Top 5 Shopping Apps in Romania Q1 2023: Performance Insights
Explore the performance of the top 5 shopping apps in Romania for Q1 2023, with data on downloads, active users, and revenue trends.
In the first quarter of 2023, the top 5 shopping applications in Romania showed varying performance metrics according to Sensor Tower data. Let's delve into the details of these apps.
SHEIN - Shopping Online saw a fluctuating trend in weekly downloads. Starting with approximately 69.4K downloads in late December, the app peaked at around 126.3K in mid-March before ending the quarter at 87.4K. In terms of weekly active users, the app experienced consistent growth, rising from 212.4K at the start of Q1 to 346.5K by the end of March.
Sinsay - moda i zakupy online demonstrated notable increases in both downloads and active users. Weekly downloads surged from 23.1K at the beginning of January to a high of 105.7K by mid-March, eventually settling at 45.1K in the last week of the quarter. Active users also saw an upward trend, starting at 127.3K and peaking at 287.2K in mid-March before slightly declining to 231.7K at the end of Q1.
PENNY România had a significant spike in weekly downloads, particularly in late January and early February, with figures reaching up to 138.7K. However, this was followed by a sharp decline, ending the quarter at 5.6K downloads. Active users mirrored this trend, increasing from 15.5K in late December to a peak of 139.4K in early February, then decreasing to 49.9K by the end of March.
ABOUT YOU Online Fashion Shop experienced a steady rise in weekly downloads throughout Q1, starting at 9.9K and reaching a peak of 47.5K in mid-March, before closing the quarter at 29.2K. Active users for the app also increased, from 132.4K at the end of December to 177K by the end of March.
Lidl Plus maintained a relatively stable download rate, with weekly downloads ranging from 14.8K to 32.5K, and ending the quarter at 20.6K. The app's active users showed consistency as well, starting at 250.8K and peaking at 308.1K in late February, before ending Q1 with approximately 294.5K active users.
These insights, derived from Sensor Tower data, highlight the diverse performance trends of the top shopping apps in Romania. For more detailed analysis and data, visit Sensor Tower.
