Top 5 Shopping Apps Performance in New Zealand Q1 2023

In the first quarter of 2023, the top shopping apps in New Zealand showcased varied performance trends. Here’s an overview of the weekly downloads, active users, and other key metrics for the top 5 apps according to Sensor Tower data.

SHEIN - Shopping Online experienced fluctuations in weekly downloads, starting at 9.3K and peaking at around 10.7K in the second week of January. Downloads then saw a downward trend, stabilizing at approximately 7.9K by the end of March. Active users for the app remained relatively stable, averaging around 115K throughout the quarter.

Temu: Shop Like a Billionaire witnessed a significant surge in downloads, particularly in March, where it reached a high of 25.2K in the last week. Active users followed a similar trajectory, with a notable jump from 7K in early March to 38K by the end of the month.

Woolworths NZ showed consistent weekly download numbers, fluctuating between 3.3K and 7.4K. The app maintained a strong base of active users, averaging around 52K to 57K during the quarter.

The Warehouse - Shop and Save had a varied download pattern, starting the quarter at 8K, dipping to 2.1K mid-March, and ending at approximately 2.7K. Active users saw a slight decline from 72K at the beginning of January to around 58K by the end of March.

New World NZ experienced steady downloads, peaking at 6.3K in late January and stabilizing around 4K towards the end of March. While active user data was not provided, the download trends indicate a consistent user interest.

These insights highlight the dynamic nature of the shopping app market in New Zealand. For more detailed analysis and data, visit Sensor Tower.