Top 5 Shopping Apps Performance in New Zealand Q1 2023

In the first quarter of 2023, the top 5 shopping apps in New Zealand exhibited diverse performance trends on the unified platform. Here’s a closer look at the weekly downloads and active user metrics for these popular apps.

SHEIN - Shopping Online experienced fluctuating weekly downloads, starting at approximately 9.3K at the end of December and peaking at about 10.7K in the second week of January. The app's downloads saw a slight decline mid-quarter but stabilized around 7.9K by the end of March. Active users for SHEIN remained relatively stable, hovering around 115K to 122K throughout the quarter.

Temu: Shop Like a Billionaire saw a dramatic rise in its weekly downloads, especially in March. Starting with just over 500 downloads at the end of December, the app's downloads surged to over 25K by the end of March. Active users followed a similar trend, growing from about 1.3K at the end of December to nearly 38K by the end of the quarter.

Woolworths NZ had consistent download numbers, starting at around 3.4K in late December and peaking at 7.5K in the third week of January. The app's downloads then stabilized around 4.2K by the end of March. Active users for Woolworths NZ ranged between 48K and 57K, showing steady engagement throughout the quarter.

The Warehouse - Shop and Save showed varied performance in weekly downloads, with a high of 8K at the end of December, followed by a decline to about 2.6K by the end of March. Active users saw a gradual decline from approximately 72K at the end of December to around 57K by the end of the quarter.

Afterpay: Shop Smarter maintained a steady download rate, starting at about 4.2K in late December and peaking at 5.1K in mid-March. The app's active users remained fairly stable, ranging from 91K to 100K throughout the quarter.

These insights are derived from Sensor Tower's comprehensive data analysis. For more detailed insights, visit Sensor Tower.