AI Insights · Timothy · April 2023
Top 5 Shopping Apps in Kenya for Q1 2023
Discover the performance trends of the top 5 shopping apps in Kenya during Q1 2023, based on data from Sensor Tower.
In the first quarter of 2023, the top 5 shopping applications in Kenya saw varied performance trends in terms of weekly downloads and active users. Data from Sensor Tower reveals insightful metrics on these leading apps.
Alibaba.com - B2B marketplace recorded a significant rise in weekly downloads, starting at approximately 28.6K and peaking at 37.3K by the end of March. The active user base also grew consistently, beginning at around 403.5K and reaching over 505K by the end of the quarter.
JUMIA Online Shopping experienced fluctuations in weekly downloads, with numbers varying from 23.2K to 34.1K throughout the quarter. Active users showed a slight decline, starting at 261.4K and ending the quarter at about 239.3K.
Kilimall - Affordable Shopping saw a downward trend in weekly downloads, beginning at 32.6K and dropping to approximately 26.4K by the end of March. Active users followed a similar pattern, decreasing from 272K to around 257.1K.
Copia App had a mixed performance in weekly downloads, starting at 11.5K and reaching a peak of 27.7K before settling at 18K by the end of the quarter. Active users showed positive growth, increasing from 51K to 87.1K over the same period.
Queen Mall experienced a steady increase in weekly downloads, starting at 11.7K and peaking at 18.2K mid-quarter, before ending at 15.3K. Active users grew from 54.2K to 77K throughout the quarter.
For more insights and detailed data, visit Sensor Tower.