AI Insights · Timothy · April 2023
Performance of Top 5 Shopping Apps in Italy for Q1 2023
In the first quarter of 2023, the top 5 shopping apps in Italy showed varied performance in terms of downloads and active users. Data from Sensor Tower provides insights into these trends.
In the first quarter of 2023, the performance of the top 5 shopping apps in Italy on a unified platform showed significant variations in downloads and active users. Here are the key insights from the data provided by Sensor Tower.
SHEIN - Shopping Online experienced a fluctuating trend in weekly downloads, starting at around 84K in late December and peaking at approximately 102K in the first week of January. Throughout the quarter, downloads varied, ending at around 90K in the final week of March. The app's weekly active users saw a steady increase, starting from about 3.9M at the end of December and reaching approximately 4.4M by the end of March.
Amazon had a consistent decline in weekly downloads, starting at around 85K in late December and dropping to roughly 54K by the end of March. Despite the decline in downloads, the app maintained a stable number of weekly active users, hovering around 4M throughout the quarter.
Zalando – Online fashion saw a decrease in weekly downloads from approximately 67K in late December to about 41K by the end of March. However, weekly active users showed a mixed trend, starting at around 1.3M in late December, peaking at about 1.4M mid-quarter, and ending at approximately 1.1M by the end of March.
Lidl Plus showed a positive trend in weekly downloads, beginning with around 17K in late December and reaching approximately 33K by the end of March. The app's weekly active users also increased steadily, starting at around 631K and reaching approximately 746K by the end of the quarter.
AliExpress Shopping App experienced a significant rise in weekly downloads, starting at around 22K in late December and peaking at approximately 52K in mid-March before ending at around 40K by the end of March. The app's weekly active users remained relatively stable, fluctuating around 1.7M throughout the quarter.
These insights from Sensor Tower highlight the dynamic nature of the shopping app market in Italy during Q1 2023. For more detailed data and analysis, visit Sensor Tower.
