Top 5 Shopping Apps in Ghana Q1 2023

In the first quarter of 2023, the top 5 shopping apps in Ghana showed varying trends in downloads and active users. Here is a detailed look at their performance:

Alibaba.com - B2B marketplace saw a fluctuating trend in weekly downloads, starting at 26.9K in late December and peaking at 41.5K in early January, before seeing a decline to 18.3K by the end of February. The downloads picked up again, reaching 28.5K by the end of March. Active users remained relatively stable, with a slight increase from 447.6K to 474.4K over the quarter.

JUMIA Online Shopping experienced steady weekly downloads, ranging from 8.3K to 11.5K throughout the quarter. Active users showed a slight decline from 413.4K at the beginning of January to 365.7K by the end of March.

AliExpress - Shopping App had notable spikes in downloads, particularly in mid-March, where downloads surged to 33.2K from a previous average of around 3K to 9K. This spike also influenced the active user count, which increased from 30.2K at the beginning of the quarter to 67.7K by mid-March, before settling at 54.6K by the end of March.

KiKUU: Online Shopping Mall maintained a steady download rate, averaging around 3.8K to 4.9K weekly. Active users saw a gradual decline from 106.3K at the start of the quarter to 91.4K by the end of March.

Franko Trading showed a consistent download trend, starting at 3.3K in late December and experiencing minor fluctuations to end at 2.4K by the end of March. Active users were relatively stable, with a slight dip from 24.4K to 22.3K over the quarter.

These insights highlight the dynamic landscape of shopping apps in Ghana. For more detailed analytics and insights, visit Sensor Tower.