Top 5 Shopping Apps in Ghana in Q1 2023

During the first quarter of 2023, the top five shopping apps in Ghana showed varying trends in weekly downloads, active users, and revenue. Here’s a closer look at their performance:

Hubtel experienced significant fluctuations in weekly downloads, starting strong with 118.6K downloads in the first week of January and peaking at 133.6K downloads in the week of January 23. However, the downloads saw a decline towards the end of the quarter, reaching 32.6K in the final week of March. The app maintained a steady number of weekly active users, with a peak of 202K in mid-March and ending the quarter at 146.1K.

Alibaba.com exhibited consistent weekly downloads, ranging between 18.3K and 41.5K throughout Q1. The highest number of downloads was recorded in the week of January 9. Active users for the app remained relatively stable, peaking at approximately 510.8K in early January and slightly decreasing to 474.4K by the end of March.

Jiji Ghana showed a stable trend in weekly downloads, with numbers ranging from 19.2K to 29.7K. The app saw its highest downloads in the first week of January. Weekly active users hovered around the 200K mark, reaching a high of 232.8K in early January and ending the quarter at 203.9K.

Jumia Online Shopping had a consistent performance in downloads, with weekly figures ranging from 8.3K to 11.5K. The peak was observed during the week of January 30. The app's active user base remained stable, fluctuating slightly but maintaining around 370K to 410K users throughout the quarter.

AliExpress - Shopping App saw a notable increase in weekly downloads towards the end of the quarter, peaking at 33.2K in the week of March 20. Active users also rose significantly, from 32K at the beginning of the quarter to 54.6K by the end of March.

For more detailed insights and further analysis, visit Sensor Tower.