Top 5 Shopping Apps in Europe Q1 2023: Performance Insights

The first quarter of 2023 saw notable performance trends among the top 5 shopping apps in Europe, with data sourced from Sensor Tower. Here's a closer look at the weekly downloads and active user numbers for these leading applications.

SHEIN - Shopping Online experienced a robust performance throughout Q1. Weekly downloads peaked at approximately 1M, with the highest numbers observed in early January at 1.05M and late March at 1M. Active users demonstrated consistent growth, starting at 15.8M at the end of December and climbing steadily to nearly 19M by the end of March.

WILDBERRIES showed a varied download trend, reaching a high of 834K in mid-January and fluctuating around the 700K mark towards the end of the quarter. Active users maintained a strong presence, starting at 38.9M and peaking at 42M in early March, despite a slight decline towards the end of the quarter to around 41M.

AliExpress Shopping App saw a significant uptick in downloads, particularly in March, where they surged to over 1M in the week of March 20. Active user numbers also showed a positive trend, increasing from approximately 15.4M at the end of December to 18.3M by mid-March, before a slight drop to 16.7M at the end of the quarter.

Amazon had a relatively stable download rate, with a slight decline from 711K at the end of December to around 495K in late March. Active users remained steady throughout the quarter, starting at 30M and fluctuating slightly, ending at approximately 28.9M. Revenue saw a gradual increase, peaking at about $1.9K in the last week of March.

Lidl Plus demonstrated a consistent download rate with a peak of 616K in late February. Active users grew from 9M at the end of December to over 10.3M by the end of March, showing steady engagement from its user base.

For more detailed insights and data, visit Sensor Tower.