Top 5 Shopping Apps in Estonia - Q1 2023 Performance Overview

During the first quarter of 2023, Estonia's top shopping apps showed varied performance trends on a unified platform, combining data from both iOS and Android. Here's a detailed look at the weekly downloads and active user metrics for the top 5 shopping apps, based on Sensor Tower data.

Lidl Plus from Lidl Digital International GmbH & Co. KG saw its weekly downloads fluctuate throughout the quarter. Starting with approximately 7K downloads in late December, the app experienced a peak of 6.8K in the week of January 30. However, by the end of March, downloads had declined to around 3.7K.

Circle K, published by Circle K AS, showed an interesting trend with a significant spike in mid-January to about 6K downloads. This peak was followed by a gradual decline, reaching a low of roughly 640 downloads in the week of March 20. The app closed the quarter with a slight increase to 928 downloads by the end of March.

Rimi, from Rimi Baltic SIA, demonstrated a steady performance in weekly downloads. Starting at 1.1K downloads at the end of December, the app peaked at 2.7K in mid-January. Despite a few fluctuations, Rimi maintained a stable range of around 1.2K to 1.9K downloads throughout the quarter.

SHEIN - Shopping Online, published by ROADGET BUSINESS PTE. LTD., showed a consistent upward trend in downloads. Beginning with 737 downloads in late December, the app saw a notable increase, peaking at 2.3K in mid-March. By the end of the quarter, downloads had slightly decreased to approximately 1.7K.

Zalando – Online fashion, from Zalando SE, also experienced a positive growth trend. Starting at around 1K downloads in the last week of December, the app consistently increased its download numbers, reaching nearly 1.8K by mid-March and maintaining that level through the end of the quarter.

For more detailed insights and comprehensive data on app performance, visit Sensor Tower.