Top Shopping Apps Performance in Germany Q1 2023

In the first quarter of 2023, the top shopping apps in Germany demonstrated varying performance metrics in terms of downloads, active users, and revenue. Here’s a closer look at how these apps fared.

Mein dm saw a significant spike in weekly downloads at the beginning of January, reaching approximately 284.7K but then experienced a gradual decline, ending the quarter at around 49.8K. Active users for Mein dm started strong at 1.2M in early January, showing a slight dip through February before stabilizing around 1M by the end of March.

Kleinanzeigen - without eBay maintained a steady download rate throughout the quarter, peaking at 94K in mid-March. The app's active user base remained robust, starting at 5.6M and slightly increasing to 5.9M by the end of March.

Amazon experienced a consistent weekly download trend, beginning with 102.7K downloads in late December and decreasing to 70.1K by the end of March. Active users for Amazon hovered around 5.2M, with minor fluctuations throughout the quarter. Notably, Amazon's weekly revenue showed a slight increase, registering $113 in the last week of March.

SHEIN - Shopping Online displayed a steady growth in weekly downloads, peaking at 87.7K in mid-March. The app's active user count also saw an upward trend, starting at 845.7K in late December and reaching approximately 1.1M by the end of March.

OTTO - Online Shopping & Möbel had relatively stable download numbers, fluctuating between 64.8K and 82.6K throughout the quarter. Active users for OTTO started at 1.4M in late December and remained consistent, with a slight increase to 1.4M by the end of March.

These insights are based on data from Sensor Tower. For a more detailed analysis, visit Sensor Tower’s website.