Top 5 Shopping Apps Performance on Unified Platform in Germany: Q1 2023

In the first quarter of 2023, the top 5 shopping apps in Germany experienced diverse performance trends on a unified platform. The data, sourced from Sensor Tower, reveals interesting patterns in downloads and active users.

Mein dm saw a notable peak in weekly downloads early in the quarter, with figures reaching around 284K in mid-January. However, downloads tapered off towards the end of the quarter, settling at approximately 50K. Active users for the app remained relatively stable, starting at 820K and peaking at 1.2M in early January before stabilizing around 1M by the end of March.

Kleinanzeigen - without eBay maintained a steady download rate, with weekly downloads fluctuating between 81K and 97K throughout the quarter. Active users showed a consistent upward trend, starting at 5.5M and reaching nearly 5.9M by the end of March.

Amazon experienced a gradual decline in weekly downloads, starting from 102K at the end of December and dropping to around 70K by the end of March. Active users, however, remained stable, fluctuating slightly but staying around the 5M mark throughout the quarter. The app recorded a small revenue of $113 in the last week of March.

SHEIN - Shopping Online displayed an increasing trend in weekly downloads, peaking at 89K in early March. Active users showed a consistent rise, starting at 845K and reaching over 1.1M by the end of March.

OTTO - Online Shopping & Möbel had stable download numbers, with weekly figures ranging from 64K to 83K. Active users also exhibited a steady trend, starting at 1.4M and ending the quarter around the same mark.

For more detailed insights on these trends, visit Sensor Tower.