Top 5 Shopping Apps in Central America: Q1 2023 Performance

In Q1 2023, the top five shopping apps in Central America exhibited varied performance metrics across downloads and active users. Here's a closer look at their trends, based on Sensor Tower data.

SHEIN - Shopping Online experienced a robust quarter with downloads peaking at approximately 560K in the week of February 20. Although there were fluctuations, the app maintained a strong presence with weekly active users starting at 4.9M and reaching a peak of about 5.8M in the final week of February.

Mercado Libre: Compras Online saw a notable number of downloads, starting the quarter at around 340K and peaking at 457K in the first week of January. However, there was a gradual decline in weekly active users, beginning at 9.7M and ending at approximately 9M by the end of March.

AliExpress - Shopping App had a dynamic quarter with a significant rise in downloads, reaching a high of 397K in the week of March 20. The app also saw an increase in active users, starting from 3.9M and peaking at about 4.7M in the same week.

Amazon Shopping maintained steady weekly revenue, hovering around $170-$180 throughout the quarter. Downloads were relatively stable, with a slight peak at 218K in the first week of January. Active users saw a minor decline, starting at 3.5M and ending at approximately 3M by the end of March.

Shopee MX: 9.9 Día de Compras showed a consistent download rate, starting at 185K and ending at around 138K. Active users remained stable, fluctuating around 2.4M to 2.6M throughout the quarter.

For more detailed insights and data, visit Sensor Tower.