Top 5 Shopping Apps in Central America Q1 2023 Performance

During the first quarter of 2023, the top 5 shopping apps in Central America—SHEIN-Shopping Online, Mercado Libre: Compras online, AliExpress - Shopping App, Amazon Shopping, and Kueski Pay—demonstrated notable trends in downloads and active user metrics. Data was sourced from Sensor Tower, which provides more comprehensive insights.

SHEIN-Shopping Online started strong with weekly downloads peaking at approximately 486K in the first week of January, followed by a consistent performance throughout the quarter, closing at around 438K in the last week of March. Active users also saw an upward trajectory, peaking at 5.8M in late February and stabilizing around 5.4M by the end of March.

Mercado Libre: Compras online had a stable download rate, with a high of 458K in the first week of January, tapering off to 260K by the end of March. Active users for the app maintained a relatively high level, starting at 9.7M at the end of December and closing at 9.0M in the final week of March.

AliExpress - Shopping App exhibited an impressive growth in downloads, starting at 159K in early January and reaching a peak of 397K in mid-March. Active users mirrored this trend, with a notable rise from 3.9M at the start of the quarter to a peak of 4.7M in mid-March, before stabilizing around 4.2M.

Amazon Shopping showed a consistent download rate, peaking at 218K in the first week of January and slightly decreasing to 143K by the end of March. Active users followed a similar pattern, starting at 3.5M and closing at 3.0M by the end of the quarter. The app also saw a steady increase in weekly revenue, reaching around $182 by the end of March.

Kueski Pay experienced a significant increase in downloads towards the end of the quarter, starting at 177K in early January and peaking at 218K in the last week of March. Active users also saw a corresponding rise, beginning at 1.1M and reaching 1.4M by the end of March.

For more detailed insights and data, visit Sensor Tower.