Top 5 Shopping Apps in Belarus Q1 2023: Unified Platform Performance

In the first quarter of 2023, the top five shopping apps in Belarus showed varied performance in terms of downloads and active users on a unified platform. The data, sourced from Sensor Tower, provides a comprehensive look at these trends.

WILDBERRIES experienced fluctuating weekly downloads, starting strong with 49.4K in the first week of January and peaking at 73.6K in the week of January 23. The app's weekly active users saw a consistent increase, beginning at 454.5K at the end of December and reaching 529.4K by the end of March.

AliExpress: Интернет-магазин showed a significant rise in weekly downloads, starting at 12.6K in late December and peaking at 56.3K in the week of March 20. Active users also increased steadily, from 289.2K at the end of December to 363.1K in mid-March, before stabilizing around 332.2K at the end of the quarter.

Euromall had an early surge in downloads, reaching 24.6K in the week of January 23 but gradually declining to 7K by the end of March. Weekly active users mirrored this trend, growing to 152.3K in early March before settling at 145K by the end of the quarter.

Едадил — акции,скидки и купоны saw a remarkable increase in downloads, peaking at 27.3K in the week of March 6. Active users grew from 4K at the end of December to 47K in early March, before decreasing to 21.8K by the end of the month.

Озон: онлайн интернет-магазин had a steady rise in downloads, starting at 7.5K in late December and peaking at 15.1K in mid-March. The app's active users increased from 100.4K at the end of December to a peak of 100.2K in late February, eventually stabilizing around 92.6K by the end of March.

For deeper insights and more detailed data, visit Sensor Tower.