Top 5 Shopping Apps in Belarus for Q1 2023

In Q1 2023, the top 5 shopping apps in Belarus showcased varied performance trends across downloads and active users. Here’s a closer look at how these apps fared according to Sensor Tower data.

Wildberries saw a robust trend in weekly downloads, with numbers fluctuating between 37K and 74K. The highest download count was observed in the week of January 23, with about 74K downloads. The app also maintained a strong presence with weekly active users, starting at 454K and peaking at approximately 537K in late February.

AliExpress: интернет-магазин experienced a notable increase in weekly downloads, especially toward the end of the quarter. Downloads surged from around 12.6K in late December to a peak of approximately 56K in mid-March. Active users also exhibited growth, starting at 289K and reaching a high of 363K in the week of March 20.

Куфар: товары, квартиры, авто maintained a steady rise in weekly downloads, ranging from 10.6K to 19.2K over the quarter. The app's active user base also grew consistently, beginning at 379K and peaking at 439K in mid-March.

Euromall showed an initial increase in weekly downloads, peaking at around 24.6K in late January, before experiencing a decline to approximately 7K by the end of March. The active user count remained relatively stable, fluctuating between 104K and 152K throughout the quarter.

Едадил: акции, купоны, скидки had a significant spike in weekly downloads, jumping from 450 in late December to a peak of about 27K in early March. Active users followed a similar trend, increasing from 4K to a high of around 47K during the same period.

These insights highlight the dynamic nature of the shopping app market in Belarus. For more detailed insights and data, visit Sensor Tower.