Top 5 Shopping Apps in Bulgaria Q1 2023: Unified Platform Performance

In the first quarter of 2023, the top five shopping apps in Bulgaria saw varying levels of performance across weekly downloads and active users, as reported by Sensor Tower. Here’s a closer look at the trends for Kaufland: Supermarket Offers, ABOUT YOU Online Fashion Shop, MODIVO - Moda i zakupy online, SHEIN - Shopping Online, and Lidl Plus.

Kaufland: Supermarket Offers displayed a fluctuating pattern in weekly downloads, starting at around 11.7K in late December and peaking at 14.9K in the second week of January. By the end of March, downloads had decreased to approximately 6.7K. Weekly active users for the app remained relatively stable, ranging from around 134K to 149K throughout the quarter.

ABOUT YOU Online Fashion Shop experienced a significant surge in weekly downloads, particularly in mid-January with a peak of 20.5K. The app maintained a steady download rate of around 9K to 10K towards the end of the quarter. Active users also showed a positive trend, increasing from approximately 85K in late December to around 113K by the end of March.

MODIVO - Moda i zakupy online saw consistent growth in weekly downloads, starting at around 970 in late December and reaching a peak of 13.6K in late February. Weekly active users also increased, moving from about 15.8K to over 34K throughout the quarter.

SHEIN - Shopping Online maintained a strong performance with weekly downloads rising from around 3.7K in late December to a peak of 12.3K in mid-March. Active users followed a similar upward trend, increasing from approximately 60K to around 89K by the end of March.

Lidl Plus showed steady weekly download numbers, ranging from about 6.2K to 9K across the quarter. The app’s active user base also grew, starting at approximately 65K and reaching around 75K by the end of March.

For more detailed insights and data, visit Sensor Tower.