Top 5 Shopping Apps Performance in Belgium, Q1 2023

The first quarter of 2023 saw interesting trends among the top 5 shopping apps in Belgium on a unified platform. Here’s a detailed look into their performance based on data from Sensor Tower.

SHEIN - Shopping Online had a consistent weekly download rate, starting at approximately 20.9K and peaking at 26.4K in early February. Active users showed a steady increase, growing from around 281K at the beginning of the quarter to nearly 344K by the end of March.

Action experienced a significant spike in downloads at the start of the quarter, reaching over 40.6K in the week of January 2. However, downloads tapered off to around 9.4K by the end of March. Despite this, active users saw a positive trend, beginning at approximately 57.9K and peaking at around 100.8K in early January before stabilizing around 92.3K by the end of the quarter.

Amazon maintained a stable revenue stream, consistently around $30 per week after a slight drop from $51 at the end of December. Downloads fluctuated slightly, with a high of 15.2K in early January and a low of 9.7K in mid-March. Active users hovered around the 500K to 560K range throughout the quarter, peaking at approximately 560K in the first week of January.

Zalando – Online fashion showed a gradual decline in weekly downloads, starting at 14.4K in early January and dropping to about 8.9K by the end of March. The app's active users also saw a slight decrease, beginning at approximately 371K and ending the quarter at around 319K.

Xtra had a fairly consistent download rate, ranging between 8K and 12.4K throughout the quarter. Active users remained steady as well, starting at around 53K and peaking at approximately 64.8K in mid-March.

This data provides a comprehensive overview of the performance of these top shopping apps in Belgium. For more detailed insights, visit Sensor Tower.