AI Insights · Timothy · April 2023
Top 5 Shopping Apps in Australia Q1 2023: Unified Platform Performance
Discover the performance trends of the top 5 shopping apps in Australia during Q1 2023, including insights on weekly downloads and active users.
In the first quarter of 2023, the top 5 shopping applications in Australia demonstrated varied performance on a unified platform. Here’s a detailed look at their weekly downloads and active user trends, based on data from Sensor Tower.
Everyday Rewards showed a notable trend in its weekly downloads, starting with approximately 32.7K in the last week of December 2022 and peaking at around 51.4K in mid-January. Downloads saw a dip in February, bottoming out at about 29.6K, but rebounded to 41.8K by the end of March. Active users fluctuated, beginning at 804.9K in late December and reaching a high of 868.6K in mid-February before stabilizing at 848.4K by the quarter's end.
SHEIN - Shopping Online maintained a consistent download rate, starting at 35.4K in late December and peaking at 40.3K in early January. The app experienced a slight decline in February but ended March with 34.7K downloads. Active users showed a steady increase from 557.9K at the end of December to 665.8K by the end of March.
flybuys experienced a similar pattern in downloads, starting at 29.5K in late December and peaking at 41.1K by the end of February. The app saw a slight decline towards the end of March, finishing with 30.7K downloads. Active users increased steadily from 381.8K in late December to 431.6K by the end of the quarter.
Woolworths saw a gradual increase in weekly downloads, starting at 20.3K in late December and peaking at 30.8K in late February. Downloads slightly decreased towards the end of March, ending at 23.9K. Active users also showed an upward trend, starting at 317.2K in late December and reaching 358.8K by mid-February, before stabilizing around 329.8K by the end of March.
Shop: All your favorite brands had a relatively stable download rate, starting at 28.6K in late December and peaking at 29.1K in early January. The app experienced a gradual decline in downloads, ending March with 20.1K. Active users fluctuated, starting at 300.5K in late December, peaking at 312.5K in early January, and settling at 267.4K by the end of March.
These insights highlight the dynamic nature of the shopping app market in Australia. For more detailed data and insights, visit Sensor Tower.
