AI Insights · Timothy · April 2023
Top 5 Shopping Apps Performance in Africa for Q1 2023
Discover the performance of the top 5 shopping apps in Africa during Q1 2023, including trends in weekly downloads, revenue, and active users.
In the first quarter of 2023, the top five shopping applications in Africa displayed varied performance trends in terms of downloads, active users, and revenue. Here’s a closer look at the performance of Alibaba.com, Amazon Shopping, Jumia Online Shopping, AliExpress - Shopping App, and SHEIN - Shopping Online, according to Sensor Tower data.
Alibaba.com saw consistent weekly downloads, peaking at approximately 304K in mid-March. The app also maintained a strong user base, with weekly active users increasing from around 3.1M at the start of the quarter to roughly 3.7M by mid-March.
Amazon Shopping experienced a notable decrease in downloads after the first week of January, dropping from 498K to around 160K. However, weekly revenue showed a steady upward trend, reaching $121 by the end of March. Active users fluctuated but remained strong, peaking at approximately 2.8M in mid-March.
Jumia Online Shopping had relatively stable download numbers, with a slight increase towards the end of the quarter, reaching 133K. Weekly active users saw a slight decline, starting at around 2.4M and ending the quarter at approximately 2.2M.
AliExpress - Shopping App showed significant growth in downloads, especially in March, peaking at about 308K. Active users also saw a substantial increase, from roughly 626K at the beginning of the quarter to around 885K by mid-March.
SHEIN - Shopping Online demonstrated a consistent increase in downloads, with a peak of approximately 135K in early March. The app's weekly active users followed an upward trend, starting at around 1.1M and reaching nearly 1.3M by the end of March.
For more detailed insights and trends, visit Sensor Tower.
