Top 5 Shopping Apps in Africa Q1 2023 Performance

In the first quarter of 2023, the top 5 shopping apps in Africa showcased varying trends in downloads, revenue, and active users. Here is a detailed performance analysis based on data from Sensor Tower.

Alibaba.com saw its weekly downloads fluctuate, starting at approximately 207K in late December and peaking at around 305K in mid-March. Active users steadily increased from 3.1M to a peak of 3.7M in mid-March, before a slight decline to 3.6M by the end of the quarter.

Amazon Shopping experienced a significant drop in weekly downloads from around 498K to 111K throughout the quarter. Despite this, active users remained relatively stable, starting at 2.5M and ending at approximately the same level. Weekly revenue showed a gradual increase, peaking at about $121 in the final week of March.

Jiji Nigeria maintained a consistent download rate throughout the quarter, with weekly downloads ranging between 111K and 150K. Active users remained stable, fluctuating slightly around the 1.2M mark.

Jumia Online Shopping saw its weekly downloads fluctuate, starting at around 111K and peaking at approximately 143K in mid-March. Active users showed a slight decline from 2.5M to 2.2M over the quarter.

AliExpress - Shopping App experienced a significant surge in both downloads and active users. Weekly downloads saw a dramatic increase from around 74K in late December to a peak of approximately 308K in mid-March. Active users also climbed steadily, reaching a peak of 885K in mid-March before settling at around 785K by the end of the quarter.

This data highlights the dynamic nature of the shopping app market in Africa. For more detailed insights and comprehensive data, visit Sensor Tower.