Top 5 Parenting Apps Performance in Nigeria: Q1 2023

In Q1 2023, the top 5 parenting applications in Nigeria demonstrated varied performance in terms of downloads, revenue, and active users. Here’s a closer look at these trends based on data from Sensor Tower.

Be Closer: Family location experienced a notable increase in weekly revenue, peaking at approximately $690 in mid-March. Weekly downloads saw a significant spike, reaching around 16.5K in the final week of March. The app also saw a substantial rise in weekly active users, growing from 4.2K at the end of December to about 18.6K by the end of March.

Phone Tracker By Number in US had a fluctuating download trend, with a significant increase in March, peaking at around 2.1K downloads per week. Weekly active users also saw growth, rising from 831 at the end of December to approximately 1.3K by the end of March.

Pregnancy App - Period Tracker observed a steady increase in downloads, with the highest number of weekly downloads recorded at around 1.4K in mid-March. However, there was no revenue data available for this period.

Kids Videos and Songs showed a modest increase in weekly downloads, peaking at approximately 872 in the last week of March. The app maintained a stable number of weekly active users, with a slight increase from 5.8K at the end of December to around 6.1K by the end of March.

Pregnancy Tracker, Maternity saw a significant rise in weekly downloads, reaching approximately 1.3K by the end of March. The number of weekly active users also increased, peaking at around 2.2K in the last week of March.

For more detailed insights and data, visit Sensor Tower.