Top 5 Parenting Apps in Italy Q1 2023

In the first quarter of 2023, the top five parenting apps in Italy showed varied performance across downloads, revenue, and active user metrics. Here’s a closer look at their trends:

Find my kids: live GPS tracker from GEO TRACK TECHNOLOGIES INC witnessed a steady revenue stream, peaking at approximately $13.2K in the final week of February. Weekly downloads saw an initial surge, reaching 12.4K in the week of January 9, but tapered off to around 6.3K by the end of March. The app maintained a consistent number of active users, starting at 112K and ending the quarter at 101K.

Coccole Pampers–Raccolta Punti by Fater SpA demonstrated fluctuating weekly downloads, peaking at 12.3K in the first week of January before stabilizing around 4.4K towards the end of March. Active users followed a similar trend, starting at 9.5K, peaking at 13.7K, and then settling at 8.6K by the quarter's close.

Pregnancy + | Tracker App by Philips Digital UK Limited showed a modest revenue, with weekly earnings ranging from $85 to $149. The app's downloads were relatively stable, averaging around 5K per week. Active user numbers remained robust, starting and ending the quarter at approximately 350K.

RaiPlay Yoyo from RAI Radiotelevisione Italiana S.p.A. experienced a decline in weekly downloads, from 5.6K in early January to just over 2K by the end of March. Active users also saw a decrease, starting at 12.6K and dropping to 8.7K.

iMamma: gravidanza e maternità by iMamma S.r.l maintained a steady weekly download rate, averaging around 1.7K. Active users remained stable throughout the quarter, fluctuating slightly around 55K.

The data for these insights was sourced from Sensor Tower. For more detailed information, visit Sensor Tower’s platform.