Top 5 Parenting Applications in New Zealand for Q1 2023

In the first quarter of 2023, the top 5 parenting applications in New Zealand exhibited varying performance trends across weekly downloads, revenue, and active users. Here’s a closer look at each app's performance based on data from Sensor Tower.

Be Closer: Family location from Applabel LTD saw a significant increase in weekly revenue, peaking at approximately $634 in the week of March 20. Weekly downloads showed a sharp upward trend towards the end of the quarter, reaching 711 in the final week of March. Active users also increased significantly, starting from 152 in late December and rising to 665 by the end of March.

Little Ones™, developed by LittleONES, maintained consistent revenue throughout the quarter, with a notable peak of around $1.7K in early January. Weekly downloads remained relatively stable, fluctuating between 50 and 100 downloads per week.

Find my kids: live GPS tracker from GEO TRACK TECHNOLOGIES INC experienced fluctuations in weekly revenue, with a high of $577 in the week of February 6. Weekly downloads showed a significant increase, reaching 817 in the last week of March. The app maintained a strong base of active users, with numbers hovering around 13K to 16K throughout the quarter.

Huckleberry: Baby & Child by Huckleberry Labs saw a steady weekly revenue trend, peaking at $1.2K in the week of March 20. Weekly downloads were relatively stable, with minor fluctuations and a peak of 276 in early January. Active users remained consistent, averaging around 4.7K to 5K throughout the quarter.

Qustodio Parental Control App from Qustodio LLC had a varied revenue performance, peaking at $437 in late January. Weekly downloads showed a gradual increase, with a peak of 129 in the week of March 20. Active users remained steady, fluctuating between 350 and 420 throughout the quarter.

For more detailed insights into these trends, visit Sensor Tower.