Top 5 Navigation Apps Performance in New Zealand for Q1 2023

In the first quarter of 2023, the top five navigation apps in New Zealand exhibited diverse performance trends in terms of weekly downloads and active users. Here’s a detailed look at how Google Maps, AT Mobile, BPme, Waze Navigation & Live Traffic, and Transit • Subway & Bus Times performed.

Google Maps showed a relatively stable performance in weekly downloads, peaking at 7.8K in mid-January and maintaining a range of 4.9K to 6.4K for the rest of the quarter. The app had a slight decline in weekly active users, starting at 444K and ending at 421K.

AT Mobile experienced significant growth in weekly downloads, reaching its highest point at 7K in early February. Weekly active users also increased, climbing from 17.9K at the start of the quarter to a peak of 26.3K in early March before settling at 23.5K by the end of March.

BPme had a steady rise in weekly downloads, peaking at 2.5K in the last week of March. Weekly active users fluctuated but generally showed an upward trend, ending the quarter at about 4.7K.

Waze Navigation & Live Traffic saw a decline in weekly downloads, starting at 2.4K and dropping to just over 1K by the end of March. However, weekly active users maintained a relatively stable range, with minor fluctuations around the 21K mark.

Transit • Subway & Bus Times had a varied performance in weekly downloads, peaking at 1.7K in late February. Weekly active users showed a steady increase, starting at 5.4K and reaching 6.7K by the end of the quarter.

These insights are based on data from Sensor Tower. For more detailed analytics and trends, visit Sensor Tower's website.