Top 5 Navigation Apps Performance in Bulgaria Q1 2023

In the first quarter of 2023, the performance of the top 5 navigation apps in Bulgaria on a unified platform showed interesting trends in weekly downloads and active users. Below is a detailed look at each app's performance, based on data from Sensor Tower.

Google Maps experienced a steady increase in weekly downloads, starting from about 4K in late December and peaking at approximately 7.7K in the week of February 20. The app maintained a stable number of weekly active users, fluctuating between 270K and 300K throughout the quarter.

Waze Navigation & Live Traffic saw a varied download pattern, starting with around 8.7K downloads in late December, dipping to about 6.6K in early January, and then rising again to approximately 9.8K in the week of February 20. Weekly active users showed a slight decline from 180K at the start of the quarter to around 161K by the end of March.

Moovit: All Transit Options had a steady increase in downloads, reaching a peak of about 5K in mid-March. Active users fluctuated throughout the quarter, starting at around 59K in late December and ending at approximately 54K in the last week of March. Weekly revenue for Moovit remained relatively low, averaging around $90.

Shell: Fuel & Rewards downloads showed a slight decline, starting at nearly 2K in late December and dropping to around 1.3K by the end of March. Active users also saw a slight decrease from 17.8K in late December to about 16.2K in the final week of March.

TUDA — rides and delivery had the lowest download numbers among the top 5, starting at 314 in late December and maintaining a range between 236 and 378 throughout the quarter. No data on active users was available for this app.

For more detailed insights and additional data, visit Sensor Tower.